An interview with Leïla Chojnacki, Deputy General Manager and CFO of the Obiz Group.

About the Client

The Obiz Group specializes in developing innovative and responsible relationship marketing solutions to enhance its clients’ appeal and competitiveness and boost their ecosystem.

We interviewed their Leïla Chojnack, Deputy General Manager and Chief Financial Officeri as part of this collaboration on the project.

1. How long have you been working with Dynapps?

Our collaboration with Dynapps began in 2023, following the Obiz Group’s acquisition of Adelya. Adelya had already decided to use Odoo as its ERP system and to partner with Dynapps. The goal of choosing Odoo was to address all of our business processes: projects, CRM, sales, purchasing, HR, etc. We were looking for a powerful and intuitive tool to support our growth and streamline our internal processes.

As for me, I joined Obiz in 2022 as Director of Finance and Administration. Having discovered Odoo during a previous role at an IT services company, I had already been impressed by its features. When I joined Obiz, and thanks to this ongoing project, it seemed obvious to me to extend its implementation to all entities within the Obiz group: HA plus PME and Ski Loisirs Diffusion.

As for Obiz, the transition was completed in just 12 months thanks to a more focused set of requirements centered on three processes: accounting, purchasing, and sales.

2. What was the reason you turned to Dynapps?

We turned to Dynapps to benefit from their expertise in Odoo ERP as well as in key processes (particularly accounting). Dynapps supported us by ensuring a smooth migration and effective integration.

3. How did your digital transition go?

The transition took place in several phases over a 12-month period, and several factors facilitated this process:

• Migration of Accounting Data   → We quickly imported our historical data from 2022, which allowed us to close out the fiscal year and start 2023 directly in Odoo.

• Needs Analysis  → Dynapps determined that we did not need any custom development, which simplified the implementation.

• Strategic Guidance  → William, our contact at Dynapps, was able to anticipate our needs and recommend the optimal deployment of the modules, as well as the order in which they should be deployed based on our priorities: accounting, purchasing, and then sales. Personally, I was convinced that we should implement the sales module before the purchasing module, but it turned out he was right. His expertise enabled us to structure our transition effectively.

• Usability and Adoption → Odoo’s intuitive interface made it easy for our teams to get started, and they were very eager to switch to this new tool. Dynapps’ responsiveness and availability also played a major role in the project’s success.

The Dynapps team challenged us to optimize our processes and avoid unnecessary custom development. Their approach allowed us to structure our ERP efficiently and plan for the next steps.  

— LeÏla Chojnacki, Deputy General Manager and CFO of the Obiz Group

4. Which specific Odoo features do you use the most, and why?

We primarily use the subscription module and the purchasing module, which allow us to place and track our orders seamlessly. We have also automated several accounting tasks, such as calculating prepaid expenses and managing missing invoices. The automatic recognition of purchase invoices and their preliminary posting, along with the bank connection, have saved us a considerable amount of time.

5. Could you tell us about your latest Odoo version update?

We upgraded from Version 16 to Version 17 easily and smoothly. Thanks to Dynapps, we first migrated our data to a test database to ensure that nothing was lost. Once validation was complete, we were able to finalize the migration in one week. This is one of Odoo’s greatest strengths: its scalability and ease of updating. We’re even planning to upgrade to version 18 soon.

6. What do you think are Odoo's strengths?

Odoo has clearly helped us increase our productivity and reliability by automating many processes.

The interface is also “user-friendly,” which makes it very intuitive. With a clear definition of requirements, careful configuration, and rigorous testing, the implementation process runs very smoothly.

7. How would you describe your collaboration with the Dynapps team in a few words?

Proximity, expertise, and responsiveness. The Dynapps team challenged us to optimize our processes and avoid unnecessary custom development. Their approach enabled us to structure our ERP efficiently and plan for the next steps.