Retail & wholesaleOdoo for retail & wholesale.
Our practice covers specialty retailers, multi-store chains, B2B wholesalers and D2C brands. POS, webshop, marketplaces, warehouse and finance are connected from day one, so the platform holds when peak season hits and when a new buyer or marketplace joins the line-up.
Trusted by 85+ companies in your industry
Industry knowledge
We understand retail and wholesale. That's why it works.
Specialty retailers, B2B wholesalers and D2C brands look different from the outside but share the same ERP reality. Stock that sits in three places and reconciles in none. A new sales channel every year, each with its own connector. Buyers and 3PLs that change their requirements without warning. Odoo, configured for retail and wholesale, brings stores, webshop, warehouse, B2B trade and finance onto one platform that grows with the business, not against it.
Till, stock and books on one platform.
The till runs on one system, stock on another, accounting on a third. End-of-day reconciliation is a job. Standard ERP wasn't built to think in shop sessions. Configured properly, Odoo runs the POS with barcode scanning at the till, the central stock and the books on one platform, with offline mode when the connection drops.
One stock pool every channel shares.
A webshop, two or three marketplaces, and a connector layer that ages every time a platform updates. Stock has to be allocated per channel without overselling. Configured properly, Odoo runs the native webshop or connects to Shopify, PrestaShop or Shopware on top of one stock pool that all channels share.
EDI, picking and finance as one.
Retail buyers want EDI orders, deliveries and invoices, each in their own format. Receiving and picking still run on paper, so errors surface at dispatch. Configured properly, Odoo runs the EDI flows and barcode-scanner picking on the same platform as finance, with price lists and credit limits built in.
Deep expertise where it matters most.
Dynapps is a leading Odoo implementation partner. We bring the configuration depth that makes Odoo work for mid-sized retailers, wholesalers and distributors: POS with barcode scanning at the till, offline mode and central stock, native e-commerce or Shopify, PrestaShop and Shopware connectors, multi-warehouse stock allocation across channels, barcode-driven receiving, picking, internal transfers and cycle counts on the warehouse floor, EDI to retail buyers and 3PL partners, three-way matching, B2B portals with customer-specific price lists, and POS-to-accounting reconciliation that doesn't drift, all on top of standard Odoo.
A proven approach and dedicated team.
End-to-end Odoo solutions, from the first conversation to ongoing optimisation.
Discovery
We map your channel mix, your stock flows and your finance close alongside your goals and pain points. We identify quick wins and define a realistic implementation roadmap.
Configuration
We translate your needs into one platform. Workflows, data structures and integrations configured around how you actually operate, then validated with your stakeholders and refined.
Go-live & training
We implement, migrate and go live with you. The solution gets tested against real channel patterns, the data migrates clean, and your teams are trained to use the platform from day one.
Continuous improvement
We keep improving as you grow. New marketplaces, new EDI partners, new stores, new B2B segments as you expand. The platform evolves with the business, not in spite of it.
Our success stories
Real results in retail and wholesale.
- Retail & wholesale
Retail & wholesale
One Odoo backbone for a B2B safety distributor, with 95% of orders flowing through the web shop
A Spanish B2B distributor of high-visibility safety gear moved off a custom legacy system onto Odoo. A bulk-order grid on standard e-commerce now carries 95% of its orders.
- Retail & wholesale
Retail & wholesale
One Odoo platform: from the POS to the field-service tablet
When their incumbent ERP reached end of life, this 60-year Belgian electrical retailer moved counter sales, inventory, accounting and on-the-road service onto one Odoo backbone with the Dynapps Retail Module.
- Retail & wholesale
Retail & wholesale
One Odoo platform across three webshops and fourteen markets
Dutch van-accessories specialist, three companies, 14 European countries from one warehouse in Veghel. Replaced three ERPs and three middleware components with one Odoo platform across back office and webshops.
The collaboration with Dynapps is very personal; they are experienced individuals with great technical knowledge.
Conny Van Ascche
Owner/Managing Director at Elektro Van AsscheIndustry challenges
Where it usually breaks.
Replacing a legacy ERP
The ERP that built the business now holds it back, a 10 to 20-year-old SAP B1, Exact, Navision, Sage or custom system. It now needs six months to onboard a new buyer or launch a new marketplace.
Untangling disconnected systems
POS in one system, webshop in another, marketplace and EDI in middleware, finance in a third. Nobody trusts the closing numbers. A technology landscape nobody designed, built up channel by channel.
Scaling for the next phase of growth
The busines is ready the grow, the infrastructure is not. PE-backed trajectory, new markets, acquisitions, more stores, more buyers, more marketplaces. Administrative overhead becomes a drag on growth.
Recovering a failing Odoo
Already on Odoo, still not getting what was promised. Implementation stalled, original partner gone. The marketplace connector lags, POS-finance reconciliation breaks monthly, and EDI mappings fail every time a buyer updates their spec.
At a glance
Dynapps in numbers.
A few metrics that illustrate our scale, experience and reliability as your Odoo partner.
Gold
Odoo partner worldwide
85+
references in retail
880+
references worldwide
280+
Odoo experts
Everything you need to know about Odoo for retail and wholesale.
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Turn your retail or wholesale operation into an Odoo platform that fits.
Talk to our experts. They will listen to how you work today, show you what is possible with Odoo, and shape a concrete plan together with your team.